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Marketing & Sales
Overview
Curriculum
FAQs
Instructor
Reviews
About Marketing & Sales
Marketing & Sales is a core business function focused on identifying customer needs, promoting products and services, and driving revenue growth. This course provides a practical understanding of how marketing strategies and sales processes work together to build brands, generate leads, and convert prospects into customers.
Learners gain exposure to market analysis, customer behavior, sales planning, pricing strategies, and communication techniques used by businesses across industries. The course emphasizes real-world applications rather than theory-heavy concepts.
This program prepares students and professionals to confidently handle marketing campaigns, sales operations, and customer engagement in competitive business environments.
Importance of Marketing & Sales
Marketing and sales play a critical role in business success by creating demand and sustaining revenue. Organizations rely on effective marketing strategies to reach the right audience and strong sales processes to convert opportunities into business results.
From startups to large enterprises, skilled marketing and sales professionals help businesses grow, expand market presence, and build long-term customer relationships.
What Will You Learn?
- Fundamentals of marketing and sales
- Understanding customer needs and buying behavior
- Market research and segmentation basics
- Sales process and lead management
- Pricing and revenue strategies
- Marketing communication and promotion
- Digital marketing fundamentals
- Customer relationship management (CRM)
- Negotiation and selling skills
- Sales performance and reporting
Training Schedule
Weekend Batch
Class Days: Saturday & Sunday
Class Timing: 10:00 AM – 1:00 PM
Duration: 40 Hours
Training Mode: Online Live
Training Platform: Microsoft Teams Microsoft Teams
Who is this course for
- Students and fresh graduates
- Working professionals
- Entrepreneurs and startup founders
- Aspiring marketing and sales professionals
- Career switchers into business roles
- Team leaders and coordinators
- Professionals seeking revenue-focused skills
- 1 Section
- 0 Lessons
- 40 Hours
Expand all sectionsCollapse all sections
- Marketing and Sales
Getting Started with Marketing and Sales
Introduction to Marketing and Sales
Role of Marketing and Sales in Business Growth
Difference Between Marketing and Sales
Marketing and Sales Process Overview
Understanding Customer Needs
Fundamentals of Marketing
Core Marketing Concepts
Market Research and Analysis
Consumer Behavior
Segmentation, Targeting and Positioning (STP)
Marketing Mix (4Ps)
Sales Management Fundamentals
Introduction to Sales Management
Sales Planning and Forecasting
Sales Funnel and Pipeline Management
Lead Generation and Qualification
Sales Performance Metrics
Pricing and Revenue Management
Pricing Strategies
Cost-Based and Value-Based Pricing
Discounts and Offer Management
Revenue Models
Marketing Communication and Promotion
Advertising Fundamentals
Promotional Strategies
Public Relations Basics
Integrated Marketing Communication
Digital Marketing Overview
Introduction to Digital Marketing
Social Media Marketing
Email Marketing Fundamentals
Online Lead Generation
Customer Relationship Management (CRM)
Introduction to CRM
Customer Lifecycle Management
Customer Retention Strategies
Handling Customer Feedback
Distribution and Channel Management
Distribution Channels Overview
Retail and Wholesale Management
Channel Partner Management
Negotiation and Selling Skills
Personal Selling Process
Negotiation Techniques
Handling Objections
Closing Sales
Sales Team and Performance Management
Sales Team Structure
Sales Targets and Incentives
Performance Evaluation
Business Ethics in Marketing and Sales
Ethical Marketing Practices
Consumer Protection
Legal Aspects of Sales
Case Studies and Practical Applications
Marketing and Sales Case Studies
Real-World Business Scenarios
Industry Best Practices
Career Guidance
0
This course covers essential topics such as engineering fundamentals, construction materials, surveying, structural analysis, building design, and project management. You will also learn practical skills used in real construction and infrastructure projects.
No, the course starts from basic civil engineering concepts, making it suitable for beginners. As you progress, you will be introduced to advanced topics and practical applications commonly used in the industry.
The course is designed to build practical, job-ready skills. It includes hands-on modules, real-world examples, and industry-relevant topics that help students prepare for roles in construction, site supervision, design, and infrastructure development.
Depending on the module, you may learn industry-standard tools such as AutoCAD, STAAD Pro, Revit, MS Project, and other construction management or design applications used by engineers in real projects.
Yes. The course includes practical exercises, case studies, and real-site examples to help learners understand how civil engineering concepts are applied in actual construction and infrastructure projects.
Price
Free
Get unlimited access to all learning content and premium assets Membership Pro
Featured Review
Control Panel Design involves creating the electrical panels that operate, monitor, and protect industrial machines, process equipment, and plant systems.
Marketing & Sales
Description
About Marketing & Sales
Marketing & Sales is a core business function focused on identifying customer needs, promoting products and services, and driving revenue growth. This course provides a practical understanding of how marketing strategies and sales processes work together to build brands, generate leads, and convert prospects into customers.
Learners gain exposure to market analysis, customer behavior, sales planning, pricing strategies, and communication techniques used by businesses across industries. The course emphasizes real-world applications rather than theory-heavy concepts.
This program prepares students and professionals to confidently handle marketing campaigns, sales operations, and customer engagement in competitive business environments.
Importance of Marketing & Sales
Marketing and sales play a critical role in business success by creating demand and sustaining revenue. Organizations rely on effective marketing strategies to reach the right audience and strong sales processes to convert opportunities into business results.
From startups to large enterprises, skilled marketing and sales professionals help businesses grow, expand market presence, and build long-term customer relationships.
What Will You Learn?
- Fundamentals of marketing and sales
- Understanding customer needs and buying behavior
- Market research and segmentation basics
- Sales process and lead management
- Pricing and revenue strategies
- Marketing communication and promotion
- Digital marketing fundamentals
- Customer relationship management (CRM)
- Negotiation and selling skills
- Sales performance and reporting
Training Schedule
Weekend Batch
Class Days: Saturday & Sunday
Class Timing: 10:00 AM – 1:00 PM
Duration: 40 Hours
Training Mode: Online Live
Training Platform: Microsoft Teams Microsoft Teams
Who is this course for
- Students and fresh graduates
- Working professionals
- Entrepreneurs and startup founders
- Aspiring marketing and sales professionals
- Career switchers into business roles
- Team leaders and coordinators
- Professionals seeking revenue-focused skills
Features
- Course Management
- Communication and Collaboration
- User-Friendly Interface
Target Audiences
- Educational Institutions
- Businesses and Organization
- Individual Learners
Requirements
- User-Friendly Interface
- Robust Course Management Capabilities
- Effective Communication and Collaboration
Curriculum
- 1 Section
- 0 Lessons
- 40 Hours
Expand all sectionsCollapse all sections
- Marketing and Sales
Getting Started with Marketing and Sales
Introduction to Marketing and Sales
Role of Marketing and Sales in Business Growth
Difference Between Marketing and Sales
Marketing and Sales Process Overview
Understanding Customer Needs
Fundamentals of Marketing
Core Marketing Concepts
Market Research and Analysis
Consumer Behavior
Segmentation, Targeting and Positioning (STP)
Marketing Mix (4Ps)
Sales Management Fundamentals
Introduction to Sales Management
Sales Planning and Forecasting
Sales Funnel and Pipeline Management
Lead Generation and Qualification
Sales Performance Metrics
Pricing and Revenue Management
Pricing Strategies
Cost-Based and Value-Based Pricing
Discounts and Offer Management
Revenue Models
Marketing Communication and Promotion
Advertising Fundamentals
Promotional Strategies
Public Relations Basics
Integrated Marketing Communication
Digital Marketing Overview
Introduction to Digital Marketing
Social Media Marketing
Email Marketing Fundamentals
Online Lead Generation
Customer Relationship Management (CRM)
Introduction to CRM
Customer Lifecycle Management
Customer Retention Strategies
Handling Customer Feedback
Distribution and Channel Management
Distribution Channels Overview
Retail and Wholesale Management
Channel Partner Management
Negotiation and Selling Skills
Personal Selling Process
Negotiation Techniques
Handling Objections
Closing Sales
Sales Team and Performance Management
Sales Team Structure
Sales Targets and Incentives
Performance Evaluation
Business Ethics in Marketing and Sales
Ethical Marketing Practices
Consumer Protection
Legal Aspects of Sales
Case Studies and Practical Applications
Marketing and Sales Case Studies
Real-World Business Scenarios
Industry Best Practices
Career Guidance
0
FAQs
This course covers essential topics such as engineering fundamentals, construction materials, surveying, structural analysis, building design, and project management. You will also learn practical skills used in real construction and infrastructure projects.
No, the course starts from basic civil engineering concepts, making it suitable for beginners. As you progress, you will be introduced to advanced topics and practical applications commonly used in the industry.
The course is designed to build practical, job-ready skills. It includes hands-on modules, real-world examples, and industry-relevant topics that help students prepare for roles in construction, site supervision, design, and infrastructure development.
Depending on the module, you may learn industry-standard tools such as AutoCAD, STAAD Pro, Revit, MS Project, and other construction management or design applications used by engineers in real projects.
Yes. The course includes practical exercises, case studies, and real-site examples to help learners understand how civil engineering concepts are applied in actual construction and infrastructure projects.
Instructor
0 Students26 Courses
Reviews
Price
Free
Get unlimited access to all learning content and premium assets Membership Pro
Featured Review
Control Panel Design involves creating the electrical panels that operate, monitor, and protect industrial machines, process equipment, and plant systems.
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Free
- 27300 Students
- 0 Lessons
Marketing and Sales equips learners with essential skills to attract customers, manage sales processes, and grow business revenue.
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